World War II Pilot Honored at National World War II Aviation Museum

USAF “Southern Comfort” Pilot (ret.) Recognized in Colorado Springs,

LOUISVILLE, Ky.–(BUSINESS WIRE)–Colonel Thomas J. Barr, USAF (ret.) was honored by Brown-Forman Military
Veterans Group, BRAVE, in a ceremony at the National World War II
Aviation Museum in Colorado Springs, Co. on December 16, 2015. Col. Barr
received various special gifts for his service in the Air Force and in
tribute to the memory of his B-17G bomber crew.

During his service, Col. Barr named his B-17G bomber “Southern Comfort”
in hopes the company would send his crew a case of the spirit. In
October of this year, Col. Barr’s daughter wrote to Brown-Forman – the
company that owns Southern Comfort – requesting a special bottle for her
father. The request was brought to BRAVE’s attention as their mission is
to recognize and support active and retired military personal. The
membership of BRAVE unanimously voted to honor Col. Barr. 70 years
later, the request was finally fulfilled on Wednesday morning, when he
received a specialty case of Southern Comfort.

Prior to the presentation of the case, he was presented with a model
replica “Southern Comfort” B-17G bomber, a personalized frame honoring
him and his crew with photos and a plaque, and an authentic USAF bomber
jacket where an image of his “Southern Comfort” bomber was painted on
the back. In addition, 12 of his family members were in attendance for
this special day.

Various speakers provided remarks throughout the ceremony including
museum personal, BRAVE representative, Rick Bubenhofer, Brown-Forman’s
Director of Military and Transportation, Joe Bollinger and Colonel Barr
himself. In addition, the honor guard from Peterson Air Force base
presented the colors at the beginning of the ceremony in traditional
USAF fashion.

70 years later, Colonel Barr was pleased to finally receive a case of
his favorite spirit, Southern Comfort, the brand name that holds a
special place in his heart. Throughout the ceremony, Colonel Barr
reminisced to the audience about his time during the Air Force, making
sure all in attendance knew just how much the military means to him. “If
anyone here is young enough to join the military, think it over. It’s a
good ride. And you’re not only doing something for yourself, you’re
doing something for your country.”

For more information, please contact Olivia Reibel at,
(502) 553-0374.

About Brown-Forman:

For more than 145 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage alcohol
brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola,
Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single
Barrel, Finlandia, Southern Comfort, Korbel, el Jimador, Woodford
Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times,
and Chambord. Brown-Forman’s brands are supported by nearly 4,400
employees and sold in approximately 160 countries worldwide. For more
information about the company, please visit


Olivia Reibel, 502-553-0374