Tune into Bloomberg International as sponsored programming on Sunday,
October 18, 2015. See market by market listings below.
LOS ANGELES–(BUSINESS WIRE)–MMP (USA) announces a Worldwide Business with kathy ireland exclusive
interview with Skipstone.
The use of video by both brands and marketers is exploding and
escalating every year, yet increased consumer
engagement is still lacking. Skipstone’s Troy Ontko, Founder and
CEO, and Stephanie Wheeler, Director of Operations and Business
Development, appear on Worldwide Business with kathy ireland to discuss
how their company is solving this challenge.
Ontko goes on to explain, “Video is the most effective and efficient way
to interact with someone before, during, and after the sale. Our
platform provides an interaction process much like that which exists
between friends. Customers today expect and appreciate their needs being
met, and our platform aids brands in doing that efficiently.”
Founded in 2013, Skipstone provides the patent-pending video
platform technology that provides an efficient and collaborative way
for consumers to investigate goods and services in which they are
interested. The active and engaging platform allows customers to ask
questions by voice, text, use of pull-down menus and other means of
interaction. Skipstone uses existing libraries of video content, or they
can help brands develop new videos.
Ontko predicts, “While this platform revolutionizes the use of video for
brand engagement, you will also soon see it utilized in entertainment,
training, and even in the broadcast of commercial television.”
JL Haber, Vice President of Programming of Worldwide Business with kathy
ireland, notes, “Our viewers will applaud this innovative approach to
customer engagement. Skipstone provides our viewers with an insight into
the next phase of brand development and interactive marketing.”
Tune in to see Skipstone on Bloomberg
International as sponsored programming on October 18, 2015, at
About Worldwide Business with kathy ireland
Business with kathy ireland is a weekly business television program
featuring real-world insights from corporate executives from all over
Worldwide Business with kathy ireland airs Sunday evenings throughout
North America on Fox Business Network as part of their sponsored
programming lineup and to over 50 countries throughout the world on
Bloomberg International as part of their sponsored programming lineup.
MMP (USA), Inc.
Gila Stern, 561-988-9455 ext. 269